Municipal services often feel like they were built in 2003 as a form of punishment — hundreds of
websites, endless forms. But residents simply want to solve their everyday needs without losing
their sense of dignity.
For residents, MISTO is an app where everything — from petitions to parking — works humanely.
For city administrations, it’s a control panel for managing city services with minimal
bureaucracy.
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Under the hood, MISTO is a complex mix of municipal databases that were never meant to work together.
The design challenge was to package this technical chaos in a way that users would never suspect how complex the system actually is.
Client (City Administration): A large institutional organization that needs reporting, control, and a set of very specific operational features.
End user (Resident): A real person who just wants things to be fast, clear, and not frustrating.
Their expectations often collide. Our role was to find a balance between rigid system requirements and real usability for people.
In MISTO we intentionally kept the interface visually quiet, avoiding unnecessary noise in the already overloaded lives of city residents.
The design system was built as a white-label architecture, allowing different cities to adapt the product to their services, processes, and visual identity without breaking the core user experience.
The first transactional service in MISTO. We didn’t just show parking on a map — we introduced one-tap payment, turning the feature into one of the main drivers of user engagement.
The city needed it yesterday: the entire UX and UI were designed and approved in 1 week.
The highest-engagement service in MISTO — people use it every day.
After being promoted through city channels, interest in MISTO jumped by 43% in just a few days.
MISTO works as a platform where cities can add their own offerings across different categories, including paid services.
The entry point may vary — an on-site QR code, a map, or a tourism section — but for the user, it all comes down to one clear and consistent payment flow.
MISTO brings city requests into one clear channel — from housing and utility issues to contacting local representatives.
We introduced a fast communication layer for timely updates — from outage schedules to infrastructure changes.
Weather and air quality affect everyday choices more than it seems — from planning a walk to moving around the city.
In MISTO, this information is brought together into a compact experience that helps users instantly assess the conditions around them.
MISTO is already live in five Ukrainian cities: Odesa, Bucha, Khmelnytskyi, Vinnytsia, and Lviv.
The product grew into a scalable urban platform with everyday-use services, transactional flows, and two-way communication between residents and the city.
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